03 — LOCATION
CREATIVE DIRECTION & PRODUCTION
CREATIVE DIRECTION & PRODUCTION
CAPABILITIES:
CREATIVE DIRECTION
LOCATION SCOUTING
PHOTOGRAPHY
TALENT & STYLING
SHOOT PRODUCTION
CREATIVE DIRECTION
LOCATION SCOUTING
PHOTOGRAPHY
TALENT & STYLING
SHOOT PRODUCTION
LOCATION PHOTOGRAPHY & CAMPAIGN PRODUCTION
Beyond the Frame
Location photography takes the brand beyond the product itself, placing it within the environments, experiences and lifestyles that give it meaning. I develop the creative direction for shoots that connect product performance with authentic settings and compelling visual storytelling, while overseeing the extensive planning and production required to bring those ideas to life.
Location photography takes the brand beyond the product itself, placing it within the environments, experiences and lifestyles that give it meaning. I develop the creative direction for shoots that connect product performance with authentic settings and compelling visual storytelling, while overseeing the extensive planning and production required to bring those ideas to life.
Finding the Right Environment
I Location scouting plays a central role in shaping the visual narrative. I research and select environments that complement the product, reflect the brand’s identity and provide the variety required for a successful shoot. Alongside visual considerations, I assess access, terrain, lighting, weather and logistical requirements to ensure each location supports both the creative ambition and practical production needs.
Finding the Right Environment
Location scouting plays a central role in shaping the visual narrative. I research and select environments that complement the product, reflect the brand’s identity and provide the variety required for a successful shoot. Alongside visual considerations, I assess access, terrain, lighting, weather and logistical requirements to ensure each location supports both the creative ambition and practical production needs.
Finding the Right Environment
Location scouting plays a central role in shaping the visual narrative. I research and select environments that complement the product, reflect the brand’s identity and provide the variety required for a successful shoot. Alongside visual considerations, I assess access, terrain, lighting, weather and logistical requirements to ensure each location supports both the creative ambition and practical production needs.
Planning & Production
I manage the practical organisation of location shoots, coordinating photographers, riders, models, clothing, products, equipment, transport and schedules. From planning multi-location productions in California to shoots across the UK and Asia, I bring together the people and resources required to deliver the creative brief efficiently while maintaining flexibility throughout production.
Planning & Production
I manage the practical organisation of location shoots, coordinating photographers, riders, models, clothing, products, equipment, transport and schedules. From planning multi-location productions in California to shoots across the UK and Asia, I bring together the people and resources required to deliver the creative brief efficiently while maintaining flexibility throughout production.
Art Direction & Image Selection
On location, I work closely with photographers and talent to guide composition, styling, product presentation and the overall visual direction. Adapting to changing light, weather and environmental conditions is often essential. Following each shoot, I oversee image selection to ensure the final photography forms a cohesive collection of assets for campaigns, editorial, digital and marketing.
Art Direction & Image Selection
On location, I work closely with photographers and talent to guide composition, styling, product presentation and the overall visual direction. Adapting to changing light, weather and environmental conditions is often essential. Following each shoot, I oversee image selection to ensure the final photography forms a cohesive collection of assets for campaigns, editorial, digital and marketing.
From creative concepts to compelling imagery.
I have art directed location photography across the UK and California, translating creative concepts into compelling imagery that captures the character of a brand. My involvement spans the entire production process, from developing the creative direction and scouting locations to commissioning photographers, selecting talent and coordinating clothing, products, equipment, transport and shoot schedules. Working closely with photographers and production teams on location, I oversee every detail through to final image selection, ensuring creative consistency while delivering complex shoots efficiently and to a high standard.
I have art directed location photography across the UK and California, translating creative concepts into compelling imagery that captures the character of a brand. My involvement spans the entire production process, from developing the creative direction and scouting locations to commissioning photographers, selecting talent and coordinating clothing, products, equipment, transport and shoot schedules. Working closely with photographers and production teams on location, I oversee every detail through to final image selection, ensuring creative consistency while delivering complex shoots efficiently and to a high standard.