ART DIRECTOR.
DESIGNER
I’m Mark, an Art Director and multidisciplinary designer with over 25 years of experience leading creative direction across brand, product and marketing. I’ve always been passionate about design, from the thinking behind an idea to the details that make it work.
My experience spans brand identity, product design, CMF, photography and marketing, combining creative leadership with a hands-on understanding of the entire process, from initial concept through to final production.
Throughout my career, I’ve been responsible for the creative vision and visual identity of international cycling brands, leading brand development, product CMF, photography and marketing. I’ve directed creative teams and international photoshoots, overseen factory production across Asia, established in-house photography capabilities and driven the repositioning of brands within premium markets.
CAPABILITIES:
CREATIVE DIRECTION
ART DIRECTION
PRODUCT DEVELOPMENT & PRODUCTION
COLOUR, MATERIAL & FINISH DESIGN
BRAND IDENTITY & VISUAL SYSTEMS
GRAPHIC DESIGN
CREATIVE TEAM LEADERSHIP
PHOTOGRAPHY & FILM DIRECTION
CAMPAIGN DEVELOPMENT
STUDIO PRODUCTION & CONTENT SYSTEMS
PRINT, RETAIL & EXHIBITION DESIGN
SUPPLIER & FACTORY COLLABORATION
BEYOND THE WORK
I've always been curious about how things work. From restoring my 1976 Series Land Rover to taking on much of the building and renovation work on my own home, I enjoy making things, fixing things and learning new skills along the way.
I find working with my hands rewarding and relaxing. Whether it's mechanics, plumbing, electrics or carpentry, there's something satisfying about solving problems, finding better ways of doing things and taking the time to get the details right.
CONTACT